Branding refers to the process of creating a unique identity and image for a product, service, or company in the minds of consumers. It involves developing a set of distinctive features, such as a name, logo, tagline, and messaging, that help differentiate the brand from competitors and create an emotional connection with its target audience.
Branding creates a unique identity that differentiates a product or company from competitors and builds trust with customers. It also increases the perceived value of products and services, and drives repeat business. Overall, branding is essential for a successful business and strong customer connection.