Impact of Technology on Business

There have been many changes in the world of technology. For example, now people can communicate
efficiently and without delays. Online transactions and payments are also the order of the day.
The businesses that exist today wouldn`t survive if there were no technological devices.

Facilitates Online Business Advertising

Businesses are driven by the number of sales they make. It is the customers that make these purchases.
You should never expect the customers to come to you. Work on your marketing strategies so that you can
get clients ahead of the competitors. Fortunately, technology makes it possible to put your business out there
for potential clients to find it.

The researches show that more than 60% of modern customers search for items online before
they make purchases. What is the best way to go about online advertising? Have a good website to persuade
the customers to purchase from your company rather than look for what is provided by the competitors.
Besides the advertisements, avail information that is useful to the clients. For example, a company
selling air conditioners can give tips on how to maintain a hair conditioner.
With that, the customers get the impression that you are not out to make money at the
expense of their well-being. Therefore, they can purchase more from you.

Reduction of the Cases of Human Errors
in Business

A miscalculation or a case of improper grammar can be costly to the reputation of a business.
Fortunately, technology has availed applications that can be used to detect these errors before it is late.
For example, there are accurate accounting packages that enable businesses to
calculate their revenues and deal with the expenses appropriately.
Besides, there exist applications that can be used to predict the financial position of the business in the future.
In case the future seems bleak, corrective measures can be implemented early. That puts the business
in a better position to improve.

Increased Productivity in Businesses

Several factors determine the operation of a business. They include:

  • Human labor
  • Financial resources
  • Managers

For these entities to work well, there has to be an interconnection between them. Technology has
made it possible for them to 
work in synergy. For example, those in charge of management have
better records of the employees and know how to deal with them more efficiently. On the other hand,
the employees have better tools to work with. The result is a business that runs successfully.

How The Internet Has Changed Our Life

How The Internet Has Changed Our Life

The Internet has turned our existence upside down. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet. Ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day. But today a click or two is enough to read your local paper and any news source from anywhere in the world, updated up to the minute.

The Internet itself has been transformed. In its early days—which from a historical perspective are still relatively recent—it was a static network designed to shuttle a small freight of bytes or a short message between two terminals; it was a repository of information where the content was published and maintained only by expert coders. Today, however, immense quantities of information are uploaded and downloaded over this electronic leviathan, and the content is very much our own, for now, we are all commentators, publishers, and creators.

In the 1980s and 1990s, the Internet widened in scope to encompass the IT capabilities of universities and research centers, and, later on, public entities, institutions, and private enterprises from around the world. The Internet underwent immense growth; it was no longer a state-controlled project, but the largest computer network in the world, comprising over 50,000 sub-networks, 4 million systems, and 70 million users.

The emergence of web 2.0 in the first decade of the twenty-first century was itself a revolution in the short history of the Internet, fostering the rise of social media and other interactive, crowd-based communication tools.

The Internet was no longer concerned with information exchange alone: it was a sophisticated multidisciplinary tool enabling individuals to create content, communicate with one another, and even escape reality. Today, we can send data from one end of the world to the other in a matter of seconds, make online presentations, live in parallel “game worlds,” and use pictures, video, sound, and text to share our real lives, our genuine identity. Personal stories go public; local issues become global.

The rise of the Internet has sparked a debate about how online communication affects social relationships. The Internet frees us from geographic fetters and brings us together in topic-based communities that are not tied down to any specific place. Ours is a networked, globalized society connected by new technologies. The Internet is the tool we use to interact with one another, and accordingly poses new challenges to privacy and security.

Information technologies have wrought fundamental change throughout society, driving it forward from the industrial age to the networked era. In our world, global information networks are vital infrastructure—but in what ways has this changed human relations? The Internet has changed business, education, government, healthcare, and even the ways in which we interact with our loved ones—it has become one of the key drivers of social evolution.

The changes in social communication are of particular significance. Although analogue tools still have their place in some sectors, new technologies are continuing to gain ground every day, transforming our communication practices and possibilities—particularly among younger people. The Internet has removed all communication barriers. Online, the conventional constraints of space and time disappear and there is a dizzyingly wide range of communicative possibilities. The impact of social media applications has triggered discussion of the “new communication democracy.”

The development of the Internet today is being shaped predominantly by instant, mobile communications. The mobile Internet is a fresh revolution. Comprehensive Internet connectivity via smartphones and tablets is leading to an increasingly mobile reality: we are not tied to any single specific device, and everything is in the cloud.

People no longer spend hours gazing at a computer screen after work or class; instead, they use their mobile devices to stay online everywhere, all the time.

Get Your Own Website !

Why should have a Website?

It Builds Your Credibility

When it comes to convincing consumers to buy, first impressions are most important. Fifty-seven percent of people won’t recommend a business with no website or a poorly designed mobile site. That’s right, consumers make judgments about your business based on the appearance of your website and online platforms.

Having a professionally designed, well thorough, and easy-to-use website can help you to more easily convey to potential customers that you are a reputable organization, one they want to do business with.

You Need to Be Discoverable in Search Engine Results

People don’t just browse social media to discover companies they want to do business with. They mostly visit search engines. 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.

Your Competitors Probably Have One

While 36 percent of small businesses don’t have their own website, 64 percent of them do. It means that the majority of small businesses DO have a presence online, and it’s likely that your competitors have a website that is appealing to people in your area.

If you want to stay relevant and competitive within your field, it’s important that your business have a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.

Increase Your Brand Image

Website is the bestst place to hone your brand—using your specific aesthetic, vocabulary, and more—it’s the ideal forum for you to shape the narrative about your company.

Social media pages (like Facebook) and peer review sites (like Yelp) allow your company’s image to be shaped via input from the public—this can be helpful but doesn’t always paint the picture you would prefer to see. By creating and managing your company website and content, you get to paint the picture of your business. 

“Your website is the window of your business. Keep it fresh, keep it exciting”

— Jay Conrad Levinson

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